Blog

Customer Profile B2B: Why Demographics Fail and How JTBD Fixes It

2026-02-12

Key Takeaways Demographics-based customer profile B2B approaches don’t drive purchases. The JTBD (Jobs To Be Done) framework focuses on what...

B2B Customer Journey Mapping Guide

2026-02-10

Key Takeaways B2B customers need 6-8 touchpoints before buying, yet most companies only optimize for the first and last. Mapping...

B2B Customers Don’t Buy: Cost-of-Inaction Framework

2026-02-05

Key Takeaways Companies talk about product benefits, but buyers respond 2x stronger to losses they're already incurring (Kahneman's Prospect Theory)....

Why Your Personas Don’t Sell: JTBD Framework for Customer Profiles That Actually Convert

2026-02-03

Key Takeaways Only 8% of companies say their personas drive revenue. The problem: most personas describe demographics, not buying situations....

B2B Lead Nurturing: 7-Day Email Sequence Template

2026-01-30

Key Takeaways 87% of B2B leads never hear from you after first contact — yet 80% need 3-7 touchpoints before...

The One Question That Transforms B2B Campaigns

2026-01-28

Key Takeaways Most customer research produces useless insights like "customers value quality." One question changes everything: "What do you do...

B2B Ad Copy: Extract Language That Sells

2026-01-27

Key Takeaways Ads using actual customer language convert 2.5-3x better than corporate jargon. Your customers describe problems in words like...

B2B Target Audience: UAS Framework for Persona Prioritization (From 14 to 3)

2026-01-23

Key Takeaways Companies with 10+ personas waste 60% of ad budget on audience overlap because algorithms can’t optimize with a...

B2B Market Segmentation: Urgency-Agency-Ability Framework for Target Group Selection

2026-01-19

Key Takeaways Targeting “everyone” is the most expensive mistake in marketing — one client got only 2 customers from €3,750...

PROJECT UPDATES

Launching LabRoi Project: 10,000 Real Subscribers in 12 Months, Starting from Zero

2026-01-12

Last updated: March 20, 2026 For the last 13+ years I sat on the agency side. I managed campaigns, optimized...

Customer Interview B2B: The 3-Star Question Method That Reveals What to Fix

TL;DR Framework: 3-Star Question Method — a customer interview B2B technique: ask customers "If you had to give us 3...

6-Hour Pre-Launch Research Framework | LabROI

TL;DR Framework: Pre-Launch Research Framework — a 6-hour go to market strategy process across 5 areas: own data (GA4/CRM), competitor...

Competitor Research Method: How Hiring Signals Reveal B2B Strategy Months Early

TL;DR Framework: Hiring Signals Analysis — a competitor research method for B2B intelligence: check LinkedIn Careers of 5-7 competitors every...

What Drives B2B Purchase Decisions

TL;DR Framework: "Decision Day" Question — a JTBD buying discovery method. Ask "What did the day look like when you...

BUT Method: Stop Guessing About Competitors

TL;DR Framework: The "BUT" Method — a competitor review analysis framework: read 3-4 star reviews on G2/Capterra/Amazon and extract every...

B2B Competitor Analysis: 3×3 Matrix Framework

2026-01-02

TL;DR Framework: 3×3 Matrix — a competitive analysis framework that scores competitors on Quality × Rigor × Relevance (1-5 each)....