2026-02-12
Why Your Customer Persona Doesn’t Work: Jobs To Be Done Instead of Demographics
I was once sitting in a meeting
Tomek Piskorski
Autor: Tomek Piskorski
2026-02-10
How to Stop Losing Customers Halfway: A Complete Guide to Customer Journey Mapping
I was sitting with a client once,
2026-02-05
Why Your Customers Don’t Buy: A Complete Guide to the Most Expensive Mistake in Marketing Communication
I was sitting in a meeting with
2026-02-03
Why Your Personas Don’t Sell: A Complete Guide to Creating Customer Profiles That Actually Convert
I was sitting in a meeting with
2026-01-30
How to Stop Losing 87% of Your Leads: A Complete Guide to Nurturing Sequences
I was once sitting in a meeting
2026-01-28
The Golden Question That Will Transform Your Campaigns: How to Stop Guessing What Customers Want and Start Asking What They Do Without You
I was sitting in a meeting with
2026-01-27
How to Stop Speaking Jargon and Start Quoting Your Customers: A Complete Guide to Extracting Language That Sells
I’m sitting in a meeting room with
2026-01-23
The Too Many Personas Trap: Why Your 12 Marketing Personas Are Killing Your Budget (And How to Fix It in 2 Weeks)
A client sends me a document on
2026-01-19
How to Stop Talking to Everyone and Start Selling: Complete Guide to Choosing the Right Target Group
Wednesday, 10 AM. Meeting with a client.
2026-01-12
Launching LabRoi Project: 10,000 Real Subscribers in 12 Months, Starting from Zero
For the last 13+ years I sat