A few words about me

Tomasz Piskorski Senior Marketing Campaign Specialist | B2B Sales & Marketing Consultant

I help B2B companies stop wasting advertising budgets on campaigns that reach the wrong customers.

For over 13 years I’ve managed marketing campaigns for Europe’s biggest brands – from Empik, through Smyk, to Rankomat. I’ve spent over €21 million on campaigns in Google Ads, Meta Ads and LinkedIn Ads. And through all these years I understood one fundamental truth:

Most B2B companies burn money on ads because they don’t know who they’re talking to.

They launch campaigns blindly, test everything at once and waste months on trial and error. Then they wonder why ROI is poor.

My approach is different. Before I spend a euro on ads, I do research first. I know exactly WHO the ideal customer is, WHERE to find them and WHAT to tell them. Only then do I act.

Numbers That Speak for Themselves

13+ Years of experience

38+ Industries with my campaigns

€21+ million Budget spent

2435+ Campaigns executed

What Makes My Approach Different?

Strategy Before Tactics

I don’t launch campaigns „because competitor does it”. First I analyze market, research competition and look for white space – place where you can win without fighting for every percentage point of margin. Only then do I prepare campaigns that hit exactly the needs of your ideal customer.

Research Instead of Guessing

At Rankomat I increased number of leads and policy sales by several dozen percent year over year. Not because I had bigger budget. But because I implemented analytical dashboards that showed what ACTUALLY works – and I made decisions based on data, not hunches.

Scaling Without Losing Quality

At Fortum I scaled campaigns from several dozen to several thousand leads monthly – while simultaneously LOWERING acquisition costs. How? Through systematic A/B testing, advanced analytics and continuous optimization.

Experience in 7+ Languages

I executed campaigns not only in Poland, but across Europe – in 7 different languages. I know that what works on Polish market won’t necessarily work in Germany or UK. And I can adapt strategy to local realities.

My Story (In Brief)

I started in 2012 as freshly graduated Master of Computer Science from Systems Research Institute of Polish Academy of Sciences. I thought marketing was „just ads”. I quickly learned it’s much more.

Through years I worked for the biggest:

Empik – where I doubled effectiveness of Facebook Ads campaigns (I have this in references)

Result Media – where I scaled lead generation to several European markets in 7 languages

Rankomat – where I implemented analytics that to this day drives strategic decisions of entire company

Fortum – where I combine campaigns with advanced analytics for medical and energy industries

Each of these companies taught me something different. But all confirmed one principle: first research, then action.

Why Work With Me?

You Increase Sales in Predictable Way

I don’t promise „virals” or „spectacular results”. I promise systematic growth based on data. I know exactly how many leads you can expect at given budget – because I’ve been doing this for 13 years.

You Achieve Results Faster

I work in sprints. Every week I plan, act, check and optimize. I don’t wait a month to see „if it works”. I react in real time.

You Save Money

My campaigns are based on research, not guessing. This means from day one you reach right people with right message. Less trial and error testing = lower customer acquisition costs.

You Gain Partner, Not Contractor

I’m not agency that takes your money and disappears. I’m one person who takes full responsibility for results. You call – I answer. You write – I respond. You have question – I explain.

Transparent Billing

Fixed monthly fee, no hidden costs. You know exactly what you pay for and what you get. No surprises.

What Clients Say About Me

„Activities were executed in appropriately thoughtful manner, which allowed for sales growth. Mr. Tomasz achieved best results executing marketing campaigns on Facebook achieving twice greater effectiveness than was generated without his participation.”

Damian S., Marketing Director, Empik S.A.

„The campaigns implemented generated good results and achieved the expected KPI’s. We believe that he would add value to every company and recommended him to any project he aspires to.”

Maciej K., Marketing Director, Result Media Sp. z o.o.

„The contractor demonstrated very good analytical skills and deep knowledge in the field of web analytics. Mr Tomasz was a support for various departments of the company helping them to configure analytical tools and interpret results.”

Mateusz K., Marketing Manager, Rankomat.pl Sp. z o.o.

Certificates and Qualifications

• Google Analytics Professional
• Google Ads – Search, Display, Video, Google Shopping, Mobile advertising
• Master of Computer Science – Systems Research Institute, Polish Academy of Sciences, Warsaw (specializations: Databases, Business Process Engineering)

Technologies I Work With

Campaigns: Google Ads (Search, Display, Video, Shopping), Meta Ads Manager, LinkedIn Campaign Manager

Analytics: Google Analytics 4, Google Tag Manager, Looker Studio, BigQuery, Snowflake

Optimization: CrazyEgg, HotJar, A/B testing

Want to Talk?

If you have budget for campaigns and want to stop wasting it on wrong customers – let’s schedule free conversation. I’ll tell you honestly if I can help and what specifically I would do in your situation.

No commitment. No pushy sales. Just specifics.

SCHEDULE CALL